ALCHIMIE WORKS WHERE BUSINESS AND ART MEET
Istituzione Fondazione Bevilacqua La Masa
Palazzetto Tito, Venice
Opening reception: Thursday, 26 October, 6:30 pm
On 26 October 2017, Alchimie. Works Where Business and Art Meet returns. The exhibition dedicated to the Alchimie Culturali project is an initiative formulated by Confindustria Veneto and implemented by Istituzione Fondazione Bevilacqua La Masa which brings artists and businesses from the Veneto region together to produce contemporary works of art.
In the project’s second edition, Istituzione Fondazione Bevilacqua La Masa assisted the artists as they produced their work, accompanying them to meetings with companies and discussing and coordinating the production of their pieces. The project lasted longer than a year and, like in the previous edition, sparked an intense process of shared experiences, bringing human aspects, technical skills, business strategies and artistic visions to the fore.
“The goal of this initiative, through the synergies created, is to generate a new interaction methodology between art and business, a repeatable operational modality that allows collaborations to develop which are reciprocally beneficial for enterprises, artists and cultural institutes. The project includes the production of a few works which arise from the artists’ preliminary visit to companies which aren’t close to contemporary art. Each company selects the artistic project most suitable to it, thereby launching a process of discussion which culminates in a work of art. The piece is an expression of the raw material which each company works with, of the abilities that set it apart, and its goals in terms of growth and communication.
By doing so, contact and partnership between entrepreneurs and artists is stimulated, starting a process of alchemy (alchimia in Italian) which, fusing the business’s know-how with contemporary creativity, unleashes new molecules, capable of promoting and enhancing our manufacturers with the creative methods of the means of contemporary artistic expression.”
The seven artists who participated in the project are: Michele Bazzana, Andrea De Stefani, Elisabetta Di Maggio, Andrea Grotto, Rachele Maistrello, The Cool Couple, Serena Vestrucci.
The companies which participated are: F.lli Calegaro (Padua), DolciColor (Verona), Palladio (Treviso), Lanificio Paoletti (Treviso), Plasterego (Padua), Tiso Alfredo e Figli (Venice).
Title: Alchimie. Works Where Business and Art Meet. Second edition
Curator: Stefano Coletto
Organiser: Istituzione Fondazione Bevilacqua La Masa, with the collaboration of Confindustria Veneto
Offices: Istituzione Fondazione Bevilacqua La Masa, Palazzetto Tito, Dorsoduro 2826, 30123 Venice.
Opening reception: 26 October 2017, 6:30 pm
Show: 27 October to 3 December 2017
Viewing hours: Monday to Friday from 10:30 am to 5:30 pm; free entry
Info: Istituzione Bevilacqua La Masa, Palazzetto Tito, Dorsoduro 2826, 30123, Venice T. +39 041 5207797, email@example.com, www.bevilacqualamasa.it.
Serena Vestrucci (Milan, 1986)
Ms Vestrucci attended the Accademia di Belle Arti of Brera and Università IUAV di Venezia.
The qualities which emerge in her work are always connected to the concept of chance and fate, the manual nature of things, the not-so-evident but constant touch of private life, and the application of rules to different contexts. It is no coincidence that her research is often focused on the time required for the execution of a piece, beginning from a broad reflection on what it means for an artist to distinguish between free time and time spent working, and if that’s even possible.
Rachele Maistrello (Vittorio Veneto, 1986)
Ms Maistrello was educated at the IUAV in Venice, the ENSBA in Paris and the ZHDK in Zurich.
Her work deals with the construction of relational devices aimed at deconstructing peripherals and everyday life, through projects of direct interaction with people. In her work, the reinterpretation of private heroism and the search for semantic interstices to explore always coincide with an exploration of visual limits. She reflects on identity and on its setting, drawing upon performance and photographic imagery.
Andrea De Stefani (Arzignano – VI, 1982)
In 2007, Mr De Stefani earned his degree in Visual and Performing Arts from the Design and Visual Arts Department at the IUAV of Venice. In 2010, he founded Venezia DNA, an experimental space/work which is still active today.
Elisabetta Di Maggio (Milan, 1964)
Ms Di Maggio graduated from the Accademia di Belle Arti di Venezia in 1989. In 1999, she attended the Corso Superiore di Arti Visive at the Fondazione Antonio Ratti in Como under Haim Steinbach. In 2000, she was awarded a study grant to participate in the International Studio Program at MoMA PS1- Contemporary Art Center in New York and was among the artists selected for the first edition of the Furla Art Award, organised by the Fondazione Querini Stampalia in Venice.
Andrea Grotto (Schio, 1989)
Mr Grotto attended the Accademia di Belle Arti di Venezia where, in 2014, he earned his Master’s Degree in Painting.
His work displays a particular interest in an exploration of the ties between the elements of representation which, through the reprocessing of symbols, become a vehicle for the discovery of places and situations which are beyond time. The work then becomes a container for elements that, only thanks to their presence, restores the trace of a past.
Michele Bazzana (San Vito al Tagliamento – PN, 1979)
Mr Bazzana holds a degree in painting from the Accademia di Belle Arti di Venezia.
His pieces analyse the gap between the pre-existing object and that which is created. They become a testing ground for challenging the potential of the machine, testing its consequences. In the majority of cases, it is the mistake, the variable, the attempt which becomes the only constant in the work. This is where his research begins, carrying these parameters over to structures, photographs or performances which lead to waiting, to an expectation.
The Cool Couple
The Cool Couple, a duo founded in late 2012, is Niccolò Benetton (1986) and Simone Santilli (1987).
Their research is an attempt to highlight the friction in the collective imagination of a networked society, inspired by an analysis of the daily interaction of individuals and communities with images. Photography as a collective habit is translated into a variety of outputs which range from video installations to 3-D printing to performances.
Fratelli Calegaro s.r.l.
Argenteria Calegaro 1921 produces luxury silver objects following the traditional trade of the family which gave the company its name. The Calegaro brand has supported the evolution of style, production techniques and product categories with the goal of transferring its heritage of skills to a luxury concept which responds to contemporary expectations.
Dolci Color s.r.l.
Dolci carries out the difficult work of selecting, manufacturing and processing natural earth paints and pigments which are incredibly important for fine arts and restoration. The need to return to the colours of times past and the care in using natural, environmentally-friendly products are the foundations of the work of Dolci Color s.r.l.
For more than 25 years, Palladio has created steel solutions for the architecture and construction industries. Profiles and innovative systems to produce window/door frames, facings and coverings, industrial doors and opening systems for doors and windows, Palladio products are designed to enhance and optimise steel’s unique qualities: hardiness, durability and aesthetics. Palladio products are designed and developed entirely in Italy, with technical skills, artisan care and a focus on absolute excellence.
Lanificio Paoletti is the only carded wool yarn and fabric factory in the area which has endured the test of time. Today, it’s a dynamic, modern company inclined towards technological development, innovative processes and the determined, enthusiastic quest for new designs.
Plasterego is a meeting point between plaster and contemporary interior design needs. Over 60 years of evolution, the company has been able to preserve the experience of artisan know-how while heading down the evolutionary path of its production over the decades. Today, the past and the future meet thanks to its young staff, attentive to the needs and the trends in contemporary design and international architecture.
Tiso Alfredo e Figli s.r.l.
Tiso Alfredo e Figli Srl has produced and distributed fresh concrete and sold building materials for more than 60 years. In that time, it has played a leading role in all the most important projects to protect, strengthen and enrich the building and infrastructure patrimony of the Venetian lagoon and its surroundings.